This commercial aired during Super Bowl XLVII. The late radio host Paul Harvey’s So God Made a Farmer speech is featured in this story of stills created by Dallas-based ad agency,The Richards Group. TRG commissioned ten photographers from around the country to create the images that form this spot, a powerful ode to the American farmer. Our portion was shot over 4 days just down the road in Hondo, Texas.
A special thanks to the Bendele, Wurzbach, and Britsch families for opening the doors to their lives.